Birra
Birra Moretti
The short answer
Birra Moretti is the classic lager of Friuli in Italy's northeast — smooth, malty and balanced, with the famous mustachioed man on the label.
- Style
- Pale lager, 4.6% ABV
- Glass
- Tall lager glass, chilled
- Strength
- About 4.6% ABV
Where it comes from
Birra Moretti has been brewed in Udine since 1859. The man on the label is, or so the story goes, a customer photographed at the brewery's tavern in the 1940s — an image the family liked so much they put it on every bottle.
What you need
- 1 bottle Birra Moretti, well chilled
How Larry builds it
- 01
Serve cold. 4–6°C (39–43°F).
- 02
Pour with a head. Tilt, then straighten.
- 03
Pair with hearty food. Its malty balance loves sausages, roasted meats and aged cheese.
Larry’s rule: A touch maltier than Peroni. The one with the moustached man on the label — a real customer, or so the story goes.
Variations worth making
Moretti La Rossa
The strong, dark doppelbock of the family.
Moretti Zero
The alcohol-free version.
Questions people ask
Where is Birra Moretti from?
Udine, in the Friuli-Venezia Giulia region of northeast Italy.
Who is the man on the Moretti label?
A tavern customer photographed in the 1940s — or so the well-known story goes.
What to eat with it
Pour it like Larry
The decanters, openers and glasses Larry keeps behind the bar.
Le Chateau Hand-Blown Crystal Wine Decanter with AeratorView on Amazon →
RBT Wine Decanter with Sediment Strainer & AeratorView on Amazon →
Chateau La Derive Swan Decanter Gift SetView on Amazon →
1800ml Lead-Free Crystal Wine Decanter SetView on Amazon →
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Order Birra Moretti with sausage and peppers at the spots on Larry’s lists:
More from Birra
← All 159 Italian drinksQuoting or citing this drink? Credit “Uncle Larry Adventures” and link to https://unclelarryadventures.com/beverages/moretti.